Background-

• • The Government of India introduced the POCSO – Protection of Children Against Sexual Offences Act only in 2012.
  • In 2007, the Ministry of Women and Child Development conducted a survey, which showed that 55% of children had faced some form of sexual abuse.
  • In 2013, there were 58,224 registered cases of crimes against children, a staggering increase from 38,172 in 2011.
  • The number of child laborers in India as of 2011 is estimated to be more than 10 million.

All of the above figures indicate one thing above everything else- neglect. Child safety is a particularly under-discussed topic in India. When the United Nations Human Rights Council was formed, children’s rights got neglected under the umbrella of human rights. India signed the United Nations Convention on the Rights of the Child in 1992. Even after 25 years, the numbers pertaining to child safety and child rights violations are unusually high.

Objectives-
The objective of this campaign is to create an interest, raise awareness and create a discussion among children and the general public about child safety in India.

Target group-
Youth across India using the internet.
How did the campaign work?
This was a campaign by NINEISMINE in collaboration with various media portals and Facebook and Instagram pages across the country to crowdsource answers children give to a question asked regarding safety- “How would you make India safer, if you were the Prime Minister of India?”